The secret to writing a trend piece about Oakland is to use a patronizing tone and make your title a Gertrude Stein pun. Oakland Local and SFGate published a piece I wrote for the fake news site Oakland Unseen on May 6, 2014:
“Unless you’ve been living under a rock, or worse—working in a Manhattan-based newsroom—you’ve just found out that Oakland is now Brooklyn. No, this isn’t a figurative expression. Oakland has literally turned into Brooklyn overnight, like how Gregor Samsa awoke one morning to find himself magically transformed into a giant vermin.”